The steps taken from the preliminary development considerations to the final release of the app.

• We discuss the core problem the app will solve for the client.

• Identifying the target user, mobile platforms and devices, and revenue model for the client’s application.

• Designing the app which involves concentrating on the essentials features in UI and multi-touch gestures for smartphones with respect to the design standards.

• We select the right approach for app development according to the time and budget constraints of the client.

• Next we transform your idea into an application prototype keeping intact the basic functionality.

• Recognize the beta testers, acknowledge their feedback and integrate the necessary ones.

• We hand over the app to the client through strict deployment management ensuring the integrity of live environment is secure at all times.

• Capturing powerful metrics for social sharing, funnel analysis, demographic data, time and location, and emergent behavior of the client’s user base.

• Improvement is a never-ending process and we make regular updates in the client’s app with new, powerful features.

• Besides the launch, we also offer clients some lightweight marketing endeavors to ensure that their app doesn’t get lost in the countless other names in the app stores.