You are closing in on the end of your development, your team has been working hard writing freshly authored game code, and everything is coming together nicely.
You are starting to wonder how you can get the word out about your soon to be released masterpiece.
But the unfortunate reality is that you don’t have much money to allocate to your marketing efforts. And you wonder how to promote your app in the best ways possible.
This is a pretty typical scenario. Most indie developers and start-up mobile app design companies operate on a shoestring budget and don’t have the money needed to pay for expensive marketing or public relations firms. So what options do you have?
Luckily, there are several ways and paths that you can take to help get the word out that will only require your time and effort.
So, get your thinking caps on as here are significantly attractive ways to promote your mobile app for free.
How to promote your app for free
Easily one of the undisputed ways on how to promote your app, content marketing goes without saying.
You will need to focus on creating and sharing online material, such as videos, blogs, and social media posts that does not explicitly promote a brand but is intended to stimulate and solve a problem.
That’s content marketing, and the tools you will need in this area have never been more accessible.
Your goal with your content marketing campaign is to build a small group of loyal and passionate evangelists of your work. In the early days this work will be content but as time passes it can be many different things including more mobile apps.
The initial content you provide should be valuable and high-quality posts that your audience cares about and on their preferred social sites or other web platforms.
You will also need to provide this content regularly and for an extended period. All of this, including participating in conversations and helping your audience with questions and problem-solving.
So move forward with building that initial audience, even if the content you provide then isn’t promoting any particular product of yours.
These passionate early evangelists will spread the word about your content to others, thereby increasing the amount of attention it receives.
If you do this right, you will build audience loyalty. It is that loyalty that you can lean on when you want support with your mobile app’s promotion.
Prepare Your Press List
You need to put together a press list of about 200-300 personal email addresses. These addresses need to be personalized, whether you are reaching out to a company or a Gmail account for a freelance writer.
Remember this technique will take time because finding the right credentials is tougher than we think, but when you are operating on zero budget your time and effort matter the most.
To make this work for you can start by finding writers who like your work. It is hard to know if someone will like your work, but you can know if a writer liked a similar game.
To do this, one can visit online avenues like “Metacritic” and find apps that are similar to yours and look at all of the reviews.
Furthermore, find writers that have given good reviews to apps that are similar to yours. After making the list of writers, you have to find their contact info and start reaching out to them.
These testimonials and personal reviews are essential. These writers have an audience that is loyal to what they write. When these writers start to push your app to their audience, the magic will happen for you.
Get YouTubers Involved
By this, I don’t mean you should ask YouTubers to play your game or try out your app but instead reach out to them and get them involved.
Reach out to YouTubers and ask if they want to critique your app if they have to say something about a unique feature, and you can do many other similar things.
Just be sure you are reaching out to the right YouTube channels. I am talking about people with 20,000 to 200,000 subscribers. YouTubers with more than 200,000 subscribers would not pay any attention to you, so pick your YouTubers carefully.
Use The Exclusive Strategy For PR
This strategy is about giving a reporter an exclusive about your app launch. Now, by doing this, what you are doing to the reporter is giving them an exclusive window to your app, and they are more likely to cover that story because it’s exclusive to them, which means that they are the first people who get to write about your app.
This is a great way to kick off your marketing campaign because if the reporter covers your app in the news all the other preceding articles about your app would be linked to the original news. This will help create an app marketing eco-system that will get you the most downloads.
Pull Off A Synergistic Stunt With Influential Indie Developers
Instead of just launching your campaign, you can spend some time reaching out to other influential Kickstarters and indie developers. Ask them if they want to participate in a synergistic stunt with you. The trick is simple; if they post your app campaign to their audience, their audience will get free stuff off of you.
Now, remember, the audience will only engage if you offer something valuable to them. So, take your time searching about the type of followers your targeted Kickstarters have and provide something relevant to the audience.
The good thing about this technique is that these influencers will run your campaign for sure because this also presents them with a great way to engage their audience.
As long as you offer something of interest to the audience, this is a great way to build hype about your app even before you intend to launch it officially.
Post to Reddit
We all know that Reddit is a confusing universe of wired rules per category or per sub-Reddit, and people always have tons of stuff to say about everything. Don’t be surprised if you are hated on this platform, but it is worth a shot.
As long as you are not direct and say, “hey I made this app, and you should try it out” people will never go for it. But if you make it more personal like “for ten years, I have wanted to develop this app, and today I am launching it”. That kind of content is what will pull the most attention towards you.
There are two things that you need to consider from the above pointers in how to promote your app.
Firstly, there is a common misconception that to compete with the leaders, you need to pour in many resources.
That is where you are wrong, with the right tools available to you and used the right way, there is no stopping to the heights you can reach.
Secondly, there is no point in marketing a dead product, meaning your app has to be unique and worthy of all the traction.
If the app in the first place is not going to sweep people off their feet, there is no point pouring all your time and effort into promoting it.
Imran Abdul Rauf is a Digital Marketing Strategist, employed at CMOLDS, and specializes in content marketing, email marketing campaigns, lead generation, and other aspects of digital marketing. A content enthusiast by the day, and hardcore gamer by night, Imran is also a regular guest contributor at some of the top tech and digital marketing platforms.