We are all aware that mobile phone industry has rapidly grown in the recent years. Though the rapid development continues, there are many misconceptions related to mobile app development that are still prevalent and are the reasons why some businesses are being held back. In fact, these misconceptions have the potential to restrain a business from acquiring the expected return on investment. In order to ensure that your business app development project is a successful one, you must be aware of these misconceptions.
Misconception #5 – Building an app is all that you need to do
The belief that apps will be sold on their own is misleading one. Even if an app happens to be built well with a good functionality, you will still find that there are many other aspects that have to be paid attention to. Simply building an app does not mean that it will automatically start generating users and revenue. In fact, making the users aware that your app exists in the market will require proper marketing techniques. If you do not pay attention to this aspect, the users will not know about your app and as a result the app downloads will stay very low.
Misconception #4 – The process is very simple
This misconception causes numerous problems for the app developers. There are some talented teams that can build a new app in a matter of few months but creating high-quality apps will require a great deal of expertise and time. There are many apps that need rich graphics, including video games. These type of apps require more time too. So, you should not be misled into thinking that since mobile apps are small in size so they would require lesser time, resources or tools.
Misconception #3 – You can create an app without experience
Yes, there are dozens of DIY tutorials out there that claim to teach you how to create a professional app without any experience, but are they any good? Of course not. Thinking that you can develop an app without studying programming languages or design techniques is like believing that you can get in to a boxing ring and beat Mike Tyson. Without proper training and knowledge, you can’t develop an app. Period.
Misconception #2 – An app becomes great with cool features
Do not believe on the feature hype too much. With the ever-increasing tools and functionalities each day, you can never depend on certain features when you look for ultimate success. Yes, features are important but not as much as the purpose of the app. the app should be based on what you need to provide to your users through the app through smooth and rich experience and not on number of features.
Misconception #1 – Small businesses are in no need of an app
A lot of people are found saying mobile apps aren’t for small businesses. Why? Because they might be expensive, require plenty of time and planning etc. You know this very well that considering mobile apps an unnecessary business asset is a dumb thing to do. Mobiles are an effective marketing platform that help businesses stay ahead of the competition, and through the very medium all the corporate goals can be achieved.
So, you better stay away from all these misconceptions while you create, launch and maintain an app. Yes, the process of making an app is not a simple one and does require a lot more than just the making part of it, but its importance still stays the same.
Imran Abdul Rauf is a Digital Marketing Strategist, employed at CMOLDS, and specializes in content marketing, email marketing campaigns, lead generation, and other aspects of digital marketing. A content enthusiast by the day, and hardcore gamer by night, Imran is also a regular guest contributor at some of the top tech and digital marketing platforms.