GIF giant GIPHY reportedly has a new means of advertisement up its sleeve that will be available to big time advertisers really soon. The change will soon be visible to instant messaging apps that work with Giphy integration. Messenger, WhatsApp and Twitter are great examples of applications that are currently capitalizing on GIF media. The company reportedly thought of the idea to advertise via GIFS when the total users of app integrated GIFS (250 Million) exceeded the number of users currently active on their native website (200 million).
The advertisement will be triggered with action words that are currently being worked on Facebook, Twitter and several other mediums. A good example is searching ‘Thirsty’ on the GIF extension and getting a sponsored GIF of a beverage such as Coca-Cola or many others. GIPHY first indulged in sponsored activities back in 2016 with custom GIF pages for brands like Converse and celebrities like Jonas Blue. The activities will soon be frequent and active with the help of this advertisement platform. The officials at GIPHY also said that this change was being worked on for quite some time and it still isn’t anywhere near complete.
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The officials have already cleared out the fact that this form of advertisement is rather revolutionary and there is no estimated time for it to appear. However, it would be great to see GIF ads on the timeline. Watching how amazing the result on Facebook’s video ads are, this would be just the right format to advertise with. How do you think this change will impact the world of GIF apps? Leave us your thoughts in the comments section. Need in-app advertisements for your application? Reach us at CMOLDS today and we’ll take care of all your app development needs without ever letting you face any issues.
Imran Abdul Rauf is a Digital Marketing Strategist, employed at CMOLDS, and specializes in content marketing, email marketing campaigns, lead generation, and other aspects of digital marketing. A content enthusiast by the day, and hardcore gamer by night, Imran is also a regular guest contributor at some of the top tech and digital marketing platforms.
