With millions of tools available on different mobile app distribution platforms and channels, the competition has increased intensely.
From ecommerce portals to entertainment and live streaming apps, there are various other categories present on every mobile app store.
What is a mobile app distribution platform?
A mobile app distribution platform, as the name suggests, acquire apps from different industries like retail, gaming, entertainment, finance, etc.
The library of every platform allows users to search for their preferred app and download. Apparently, every mobile app development company, or client acquiring an app, targets one of the platforms to place their apps on.
Developers and app owners can use different tools to track different performance indicators including number of downloads and searches, and more.
Consequently, app distribution platforms have gained quite a reputation when creating an app development and distribution strategy.
Top mobile app distribution platforms out there
Easily, one of the most popular app distribution platforms in the market, Amazon Appstore offers both free and paid apps for users.
Here, you can use the platform’s protected portion development and inspect application proposals depending on your past Amazon acquisitions and store.
Moreover, you can use Amazon coins and put money in-applications. The platform has also introduced a “Free App of the Day” feature, where free apps and games are offered each day for promotion.
Samsung Galaxy Apps
A digital distribution platform created and run by Samsung, Samsung Galaxy Apps is one of the up and coming mobile app distribution platforms.
The platform offers apps bundled with Gear and Galaxy gadgets, as a go-to store for exciting perks and deals. Samsung Galaxy Apps offers some of the best applications for smart devices and TV.
Google Play Store
Apparently, the most popular app store in the market with around 2.87 million available for Android users. Google Play Store is the biggest app distribution channel in the business.
And top Android app development experts are entering the market at explosive pace to create more and more apps.
Google Play Store provides users a plethora of categories to download apps as well as music, movies, and digital books created by Android SDK and 3rd party developers.
Users can download applications on their Android gadgets without needing to change their phone’s application setting. Besides that, the play store is producing lucrative returns for the app owners due to the large number of users on board.
Apple App Store
Another big player in the app development sector, Apple’s App Store encompasses around 1.96 million apps for Apple users.
Users can download a variety of apps on their iPhones, iPads, MacBook, Apple Watch, Apple TV, and more. Seemingly, the gaming apps acquire the highest share of the most popular categories followed by business, education, lifestyle, entertainment, utilities, travel, and so on.
For over a decade, the App Store has come as a trusted, secure place to explore and download applications.
Being more than a storefront, the distribution platform is more about creating unique experiences for its users with the best standards set for privacy and security of content.
According to Statista, these are the most popular Apple App Store categories as of August 2020.
The official app store of Firefox, the platform is available for different gadgets and is also a non-proprietary marketplace for web apps.
Firefox Marketplace use advanced technologies and programming languages, and tools that allows developers and app owners to distribute open web apps.
Microsoft Windows Store
Windows Store is arguably the best mobile app distribution platform for Windows.
The app store acquires apps for connection, security, and security in a wide array of categories including retailing, games, and more.
The Windows Store facilitates several online ecommerce businesses assisted by Microsoft and looks after PCs, PC programming, and related equipment.
An on-demand mobile app distribution portal providing media based services through which users can browse and download tools, games, and more on their BlackBerry devices.
BlackBerry World is typically taken as a mainstream commercial hub for different like BlackBerry 10, BlackBerry OS 7, and BlackBerry PlayBook.
How to create an app distribution strategy?
Targeting multiple platforms and channels
One of the best ways is to targeting multiple target market segments, still, ensure that you’re not entering too many platforms and channels.
The idea of extending your reach in different app distribution platforms is to increase the odds of your apps registering downloads in a proportionate manner.
Besides putting your apps on the Apple and Google play stores, it is a good idea to run paid advertising and use app monetization models.
Leave out low performing platforms
Using different distribution platforms, you’ll see that some perform better as compared to the rest. For instance, if the channel you’re using and paying isn’t bringing you the expected ROI, switch off to a better alternate.
This is why it is recommended to continuously how well, or bad, your app is doing on particular platform. And compare the results against each other to select the best one for your brand and budget.
Conduct channel optimization
Besides testing the quality and results from different channels, you should work on to optimize the presentation of the channel as well.
Run app optimization strategies to make your tool rank higher up the app store search results.
For example, refining screen shots, search terms, improving the user engagement indicators, updating promotional offers, capturing special occasions such as holidays, etc., and so on.
Examine niche app distribution channels
In the starting phase, apparently, all the app distribution platforms will prove to be profitable for your brand.
However, the next step is to determine the niche for your particular nature of business and app. In doing so, you’re improving on the relevancy of your app distribution strategy.
In some channels the search volume for your app might be low, the actual traffic will be relevant for your business. It’s all about presenting your niche in front of the right audience segment, and acquire loyal prospects and users who actually want to use your product.
Obviously, there are various other decisive factors as well that influence your app’s distribution strategy success like users’ demographics, targeted area, etc.
Given the elements on paper, you can focus on a major app update and hit the right pain points.
Imran Abdul Rauf is a Digital Marketing Strategist, employed at CMOLDS, and specializes in content marketing, email marketing campaigns, lead generation, and other aspects of digital marketing. A content enthusiast by the day, and hardcore gamer by night, Imran is also a regular guest contributor at some of the top tech and digital marketing platforms.