End of first quarter of 2019 is just around the corner and the trends for mobile app development aren’t looking to stop anytime soon.
The shift from desktop and laptop to smartphone users is apparent by more than 5.135 billion active smartphones users around the globe, according to a global digital report “We are Social”. This proves sufficiently that the bubble of app development is no fluke neither it is gassing out anytime soon. After all, it’s not the battery of an iPhone operating on iOS 11!
According to Statista, the mobile apps business is predicted to produce around $188.9 billion in global revenue by 2020.
Hence, we can say that 2019 is only going to display further upgrades in the apps we are already using along with new additions in the iOS and Android app stores.
2019 Mobile App Development Trends
Taking inspiration from Bruce Pham’s top mobile application development trends in 2019 blog, let’s discuss some of the major trends that we’ll experience this year and beyond in the mobile app development business.
Accelerated mobile pages via EMM and APM
Application Performance Management, abbreviated as APM, listings were incorporated in the Google search in 2016, and the development professionals have proceeded without giving a second thought.
After its incorporation within the app framework, developers have been able to employ this condensed version of HTML for an enhanced user retention and experience. Apparently, Facebook Instant Articles comes as one of the various success narratives.
The monitoring tools and metrics with the aim to resolve issues and regulate the overall performance will arrive more in the digital limelight in 2019.
Machine learning and artificial intelligence
Machine learning and artificial intelligence technology have invaded the mobile app business more than we initially imagined. The easiest example of AI manifestation is in the form of chatbots.
Furthermore, Siri, Alexa, etc. are the best examples to conclude that both ML and AI are very heavily consumed in the mobile app technology which cannot be pulled apart now.
Hence, we can safely conclude that ML and AI grounding the virtual assistant technology is what the future has in store for the app creation industry.
Wearables and IoT
We are seeing more and more developers shifting towards developing apps for wearable gadgets, mainly smartwatches, as evident from Apple Watch Series, Android Watches, etc.
At the moment, only the fitness and health-related apps dominate the wearables category, but some other big names including Uber, Zomato, etc. have also started to establish some ground in the wearables app development.
While 2019 promises to bring in more business in the wearables and IoT industry, not to mention that we have just scratched the surface yet.
Integration of chatbots
Another data from Statista states that the global chatbots market is expected to rise from $1,000 million in 2016 to a staggering $1,250 million by 2025.
Quite some data to say that chatbots will soon become a mighty part of the digital industry.
For example, chatbots are already acting as virtual assistants in various mobile apps now. Due to the advancement in AI, chatbots can now be seamlessly incorporated in a mobile without the hassle of complex codes.
According to Digital Commerce, around 50% of B2B buyers prefer to acquire a DIY customer-relationship management tool. From an opportunity perspective, chatbots are the new trend to diversify and refine the scope of customer relationship management.
AR and VR—the forefront of mobile technology
Augmented reality and virtual reality are getting warmed up for the real action, Pokémon Go was just a teaser as compared to the actual potential the technology has to offer us.
Research indicates that technology will garner over $200 billion in revenue by 2020, developers now have the challenge to create mind-blowing AR/VR-based experiences in mobile applications.
The portable technology has enabled the AR/VR elements to get out on the streets and wander around, while more sophisticated augmented and virtual reality miracles are yet to come.
Mobile wallets/payment getaways
One of the major reasons that smartphone users use apps is to conduct mobile-based transactions within a single tap on the screen. Seemingly, there has been a considerable shift in the shoppers’ online shopping behavior.
In other words, we have seen the manual cash handling and transactions move to debit/credit to mobile wallets and digital currencies.
M-commerce, as we know, has become one of the most sought-after shopping modes now, hence, calling for similar apps to carry transactions worldwide.
Consider the example of a travel agency requiring a powerful travel booking app to facilitate their customers’ payments online. Besides exhibiting a great customer experience, the app will also integrate payment gateways along with mobile wallets such as Google Wallet, Amazon Pay, PayPal, etc.
While the trend is not looking to slow down anytime soon given the need for highly secure, encrypted apps incorporated with seamless online transaction features for m-commerce.
Investment in cloud integration
The rise has been gradual, but cloud technology and integration have finally found its legs in the digital media industry.
Cloud technology offers a wide array of services including reduced hosting costs, aligned operations, efficient storage, quicker time-to-market, enhanced loading capacity, and a nurtured user retention to name a few.
In doing so, different apps, processes, repositories, and IT environments work to regulate a real-time exchange of data through a set of tools and technologies. The names of Google Drive, OneDrive, iCloud, NextCloud, SpiderOak, etc. speak for themselves.
This provides a huge opportunity for businesses to invest in the acquisition of cloud-integrated apps in order to synchronize not only their data and internal processes, but also improve their customer engagement channels.
The above trends are starting to step out of their infancy and rule the future of the digital world. In a nutshell, it’s all smartphone in the future, due to the fact of how iOS and Android apps have catered the global customer base from personalized and corporate perspectives. As we enter April 2019, the developers, designers, and even strategists have a whole new world of untapped areas to uncover and make game-changing discoveries.
Imran Abdul Rauf is a Digital Marketing Strategist, employed at CMOLDS, and specializes in content marketing, email marketing campaigns, lead generation, and other aspects of digital marketing. A content enthusiast by the day, and hardcore gamer by night, Imran is also a regular guest contributor at some of the top tech and digital marketing platforms.