Search engine giant Google is now on the move to create a newsfeed for its website and additionally its application as well. Yes, you’re right! This means the official end of Google Now as all the elements of Google Now such as the news cards, Google assistant etc. are part of the native Google application. The feature will reportedly start ruling out soon to both iOS and Android devices. In addition, the newsfeed feature will also be available on the web. This means we might be saying goodbye to the plain and classic Google homepage with just the search bar.
The good side? You will finally be able to see newsfeed cards that are the customized to the searches that you perform. What this means is, you’ll be getting weather updates, music, news, match scores and much more depending on your preference. Google is additionally considering this Google feature to somehow become the homepage for chrome.
Apparently, there will also be an additional feature for the user to tap on the follow button and add interests to the newsfeed. This option was additionally available in the Google Now application where users can add their interests in the backend. Additionally, sources say that Google is aware of the attention being given to rival Facebook and its newsfeed mainly why this step is being taken. Google’s main mode of business and revenue is studying human analytics and serving ample targeted advertisement to them. However, with Facebook providing great means of content and advertisement, Google is lacing up its strategies. This new feature will allow Google to go in depth with the results being provided and the advertisements being served. Will Google and Facebook once again be neck and neck in this competition? With the new features that both companies are introducing, this certainly looks like a tough fight to win over the customer.
Imran Abdul Rauf is a Digital Marketing Strategist, employed at CMOLDS, and specializes in content marketing, email marketing campaigns, lead generation, and other aspects of digital marketing. A content enthusiast by the day, and hardcore gamer by night, Imran is also a regular guest contributor at some of the top tech and digital marketing platforms.