Similar to how Microsoft killed off an important yet unused feature in the recent days, Google is now on the hunt to curate its mistakes. The search engine giant has recently decided to kill off an important landmark feature on mobile i.e. the google instant. Google instant was introduced back in 2010 and was ‘instantly’ a hit amongst the laymen. The feature allows you to autofill your query based on the recent searches.
Google has recently decided to kill off the feature solely on mobile devices. The reason being Google engineers think that Google Instant doesn’t really make any sense on the mobile screens. The company’s advocates think that the onscreen keyboard along with the small screen doesn’t really make it right for google instant to exist. The company said in a statement here:
“We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.”
Sure, it’ll make user type in the whole query but the experts at Google think that it’s only better for the mobile experience. The experts at Google think that this is going to save millions of seconds and it will fix the bounce ratio in several areas of the world. Let’s see where Google takes us this fall after the change on mobile devices but we reckon this change is going to be a great one. What do you think this change is worth and if there’s something we missed, don’t forget to email us! OR you can even leave your comments below.
Imran Abdul Rauf is a Digital Marketing Strategist, employed at CMOLDS, and specializes in content marketing, email marketing campaigns, lead generation, and other aspects of digital marketing. A content enthusiast by the day, and hardcore gamer by night, Imran is also a regular guest contributor at some of the top tech and digital marketing platforms.