Currently, every business, small or large, is having thoughts about building an app. Small businesses look to earn big but face some obstacles in the process that make it a challenging task to build an app. Developing an app itself is a tough task but what’s tougher is making it in a way that it stands head and shoulders above the crowd of other apps.
Things can be better though if you adopt the correct strategy right from the very start and by using the services of app developers. Today, we will discuss the process of small business app development.
The First Step: App Development
Outsourcing app development tasks is usually not recommended; it should preferably be treated as a freelance project. Come up with a project brief and a timeline. Establish your goals and determine the elements that will be part of the app. Decide what will the app be used for such as an information provider or an ecommerce platform.
You also need to know if you will require social media integration. Before you hire app developers, talk to them to ensure that you are on the same page. Do not miss discussing the important milestones.
The Second Step: App Approval
Navigate the app approval process. This means you need to prepare your app so that it passes the submission process.
For iOS app approval, you will need to take a look at the Apple Watch Human Interface Guidelines, iOS Human Interface Guidelines and the App Store Review Guidelines.
For android app approval, you have to follow the Android launch checklist.
It would be a good idea to take some time out for discerning the policies and agreements of Google. It is also important to determine your app’s content rating.
For this, you need to review the submission guidelines. Failing to adhere to the guidelines will cause unwanted delays in the approval process.
Step Number Three: App Downloads
Now is the time to make an effort towards standing out in the crowded app market. App store optimization (ASO) helps you optimize mobile apps. This means your app will attain a higher rank in the app’s store. The higher the rank, the greater the chance of your app getting downloaded. If you manage to score a higher visibility, you will get more traffic, which is what you eventually need in order to make your app a success.
The optimization process and downloads can be boosted by the title and link. The title must contain the keyword that is relevant to the target audience, and there should be a link to your website.
Step Number Four: Refining the Edges
There is a strong need to be clear about mobile application development expectations, starting from a deep understanding of the app submission and approval, to the optimization and continuous app improvements. Hiring the right app developers is the best way to ensure your small business attains success.
Let Your Small Business App Make Your Business Big
In the current situation, it would be correct to say that we are living in a world of mobile tech. Smartphones are being increasingly preferred over desktops, which is why app development will add to the success of your business. However, the wrong app development can harm your business, so be careful.
If you will follow the aforementioned pointers, getting started with app development will get easier.
Imran Abdul Rauf is a Digital Marketing Strategist, employed at CMOLDS, and specializes in content marketing, email marketing campaigns, lead generation, and other aspects of digital marketing. A content enthusiast by the day, and hardcore gamer by night, Imran is also a regular guest contributor at some of the top tech and digital marketing platforms.
