If you’re a struggling entrepreneur is your early 20s or 30s, you’ve probably seen 3 different generations of technology change right in front of you. You belong to a generation that has drifted from Dial-Up Connections to LAN and then finally to high speed internet that you currently use. What’s the best part about belonging to such a generation? You know exactly how important technology is for your business. Especially, if you own a retail business on the world wide web.
Importance of an Ecommerce Application
Considering the fact that you own an Ecommerce website, it is clear that you understand the importance of going digital for your customer. However, we, at CMolds believe you’re one step short of success. Though an Ecommerce website might serve excellently to customer even using mobile phones, an ecommerce application can take it to the next level.
From Amazon to EBay, From Alibaba to Ali Express; Most of the E-Commerce giants rely excellently on the Ecommerce Application Development industry. Why? Because whatever your E-Commerce website can do, your ecommerce application can do way better. Let us elaborate on how an E-Commerce application can be the next big step for your business.
Better Visibility
For a business that wants to outclass all of its competitors, brand visibility is very important. With a business application for your E-Store, you can easily boost the visibility for your customers. With an app always available on the customer’s smartphone ready to provide them with the products they need, brand visibility can increase drastically. According to studies, brand visibility can rise by 60% which is a huge number.
Direct Marketing
Marketing is a very important aspect for every ecommerce store out there. The competition between E-commerce stores is a very important aspect to focus on. With different ecommerce stores working hard to target the same customer, marketing can be tough. This is where push notifications come in. With push notifications and a little help from Consumer App data, you can directly market your product to your customers.
Improved Usability
There is no denying the fact that your E-Commerce web store provides your customer with great usability features way better than physical stores. Even our Ecommerce Web Developers at CMolds focus heavily on a great user experience. However, an Ecommerce Application can give you a better edge on usability. According to user data study, an ecommerce application raises the user experience by 20% which by industry standards is excellent.
All in all, an Ecommerce application can actually be one of the best things that can happen to your online store. From providing better features to tracking customer behavior, an Ecommerce application can be the turning point for your e-store.
Imran Abdul Rauf is a Digital Marketing Strategist, employed at CMOLDS, and specializes in content marketing, email marketing campaigns, lead generation, and other aspects of digital marketing. A content enthusiast by the day, and hardcore gamer by night, Imran is also a regular guest contributor at some of the top tech and digital marketing platforms.
