Learning how to create your own app is no longer a difficult task. This is because there are many resources available online to assist you with this task. However, the problem is that making an app is not a definitive solution. You need to pay attention to other aspects to ensure your app is a success. This requires you to go beyond the basics. Start by focusing on the features so that your app captivates users. You also have to make sure it runs flawlessly. Your focus should be on user experience if you want your app to appeal to the masses. In this regard, a few dos and don’ts of app development will help you.
The First Do: Keep All Content Updated
There is a strong need to constantly update your app to include new features and also to address all bugs. You increase the risk of users disengaging or even deleting your app when your content is static. Try renewing your content consistently. Include notifications that will urge users to try new features that you have included.
The Second Do: Run QA in a Thorough Way and Never Ignore a Thing
Bugs or glitches are easy to fix when they occur on websites, but things are different when apps are at the receiving end. Hence, you have to test your app over and over again before you go LIVE. This will help you reduce the number of issues that will need to be fixed. Testing the app with users is necessary. This is because; if you test the app with all tech-savvy users, it‘s unlikely to give you a clear idea of how it will look with the average users.
The Third Do: Make Sure You Carry Out Relevant Research
Thoroughly researching your competitors and the sorts of apps they have in the market is a necessity as it will allow you to make sure that your app is better than the others in the market. You need to allot your app an angle or features that make it different from the ones already in competition.
The Fourth Do: Budget Your Time and Money
These are the two key aspects that will be the deciding factors in your app’s success. You need to make sure that you have allotted enough time and money for both, the development stage of your app and also for marketing.
The Fifth Do: Market
Majority of the app developers do not focus enough on marketing. The result is that they fail to make enough money. You have to dedicate a significant portion of your time and money towards marketing. Though it is difficult to pay attention to marketing with so many other issues at hand, this move will definitely pay off in the long term.
The First Don’t: Never Over Design
Strike the perfect balance when designing your app as it needs to be aesthetically appealing. However, a clear line should be drawn when it comes to design elements. If you end up with an over designed app that is too busy, users will find it confusing and end up uninstalling.
The Second Don’t: Don’t Update too Frequently
As mentioned above, updates are essential, but you should not release updates frequently. Doing so will irritate users. This means not having updates every week. The best way is to ensure that the original version of the app is as perfect as it can be before you make it LIVE. The trick is to trigger an update once a month.
The Third Don’t: Being Overconfident about Pricing
Simply because your competitor has placed a high value on a similar app, does not mean that you should follow suit. You need to strike the right balance to ensure consistency in price and value. An average product or underpriced one will not help you earn enough money. This is where you need to employ market research to come up with prices that are market competitive.
The Fourth Don’t: Never be Sure about Your App’s Success without Evidence
At times, everyone feels that they have a great idea which seems to be the greatest idea that has ever come to their mind. However, you need to do much more than just confine the idea to your imagination. Try making your imagination a reality by putting the idea into action and working for your app throughout the development phase. You have to ensure that the app you are developing is truly great.
So you want to develop an app? Go through these dos and don’ts of developing an app and it will provide you with useful information. While there are hundreds of thousands of apps being developed and launched, you can still come up with a great idea and execute it to perfection for ideal outcomes.
Imran Abdul Rauf is a Digital Marketing Strategist, employed at CMOLDS, and specializes in content marketing, email marketing campaigns, lead generation, and other aspects of digital marketing. A content enthusiast by the day, and hardcore gamer by night, Imran is also a regular guest contributor at some of the top tech and digital marketing platforms.