Is grocery and food delivery the safest way to cope with the COVID-19 outbreak?
In the wake of the COVID-19 pandemic, numerous cities and states in US have closed a number of businesses to stop the spread. Something that has tempted the pickup and delivery businesses to come out more often.
Citizens are well-aware of the fact that they need to stop their exposure outside to limit the spread, hence, avoiding the run to the grocery or restaurant next door for pickups. In other words, the inclination is more towards online orders and delivery.
This cautious behavioral shift has led an increase in demand for food and grocery delivery platforms. Delivery services from Amazon, Walmart, and Instacart and food supply services such as Grubhub, DoorDash, etc. are already seeing an elevated demand and order volumes as consumers have no other alternate left.
It will be too early to say that the acquisition of these services will compensate for the greatly reduced consumer spending due to the COVID-19 pandemic, but alleviating the impact is certain.
What’s in it for app developers?
Although the global industry has been hit with a near tech dystopia, but an encouragement in these services could serve as a silver lining even after the outbreak drifts away.
Delivery services are most likely to register increased app downloads and subscriptions for their membership programs. Seemingly, building a better sense of trust and convenience with their customer base.
According to Apptopia, grocery delivery tools like Instacart, Walmart Grocery, and Target’s Shipt have experienced their daily downloads soar by 160%, 218%, and 124% respectively from 15th February to 15th March.
Hopefully for them, the increased downloads and use will continue even after the outbreak subdues, but only if consumers are happy with their convenience and reliability.
Moreover, there are delivery companies that offer subscription programs such as Instacart Express and Grubhub known to offer free delivery at a defined cost. With enhanced interest and use of such delivery-based tools and services, seemingly, consumers will willingly sign up for these programs.
In other words, if these quick order-and-delivery services are able to fare well in the industry, they’re likely to score greater revenues even when the restaurants and supermarkets open their doors after getting through the COVID-19 pandemic.
A highly lucrative opportunity for mobile app developers to create delivery-based applications for play stores.
Various development companies are jumping the digital bandwagon and joining the delivery platforms or improving their existing services. Evidently, aggressive panic buying in physical stores has also pushed the momentum in favor of online selection and delivery of food and various goods.
If the grocery and restaurant businesses keep on excelling, it would boost delivery platforms’ selection and add value to consumers in the long run.
The growth of new practices and delivery SOPs will be beneficial for businesses after the Coronavirus outbreak ends, and enable delivery services to provide a superior customer experience worldwide.
Imran Abdul Rauf is a Digital Marketing Strategist, employed at CMOLDS, and specializes in content marketing, email marketing campaigns, lead generation, and other aspects of digital marketing. A content enthusiast by the day, and hardcore gamer by night, Imran is also a regular guest contributor at some of the top tech and digital marketing platforms.