If you’re someone that has been up to date with the previous blogs from CMolds, you probably understand the importance of app development for your business. There are tons of ways your business can profit from your application. Consumer data happens to be one of the best ways to benefit from your business. Consumer app data is basically a small branch of Big Data Solutions. Let us talk about this in a bit detail.
What is Consumer App Data?
Any sort of data gathered from back-end analytics from your app is known as consumer data. In layman terms, any data gathered from the actions taken by your customer while using your application. Consumer App Data allows you track decisions made in real-time by your customer. From demographics to psychographics, any button tapped or any decision made by the consumer is included in this bracket.
What businesses don’t understand is that consumer app data can be a goldmine for corporations that aim to succeed with their application. Here are 3 ways you can profit from consumer app data.
NOTE: In no way do we comply with app owners that record consumer app data without their consent. If you’re a business owner looking to capitalize on consumer app data, make sure you tell that your customer prior to the usage initiation.
Bug Tracking
Bug Removal is undoubtedly one of the most important phases of app development. We, at CMolds, take quality assurance very seriously. With a designated team that constantly works on bug removal, we make sure there’s no room for bugs to crawl on your application. However, this process takes a lot of time and for companies on a budget, this can be tough to afford.
This is a situation where consumer app data comes in handy. Bug error reports can help you track and find bugs very easily. With bug error reports, you can get an in-depth analysis on the bugs. From operating system, to the device being used and even the function that caused the issue. Bug tracking allows you to take bug tracking and removal to the next level.
Decision Tracking
Decision tracking is another great step to test, enhance or even remove features from your application. For emerging startups on a budget, this turns out to be a great way to save a lot of money on feature maintenance. Track what your customers like on your application and what they don’t. Snapchat is a great example in terms of decision tracking. The ever-so-famous dog lens on snapchat wasn’t meant to stay. However, with the excellent response on the lens, snapchat decided to make it a permanent addition to the app. How did they track the customer response? Consumer app data is the answer!
Behavior Tracking
Customer behavior flow is perhaps one of the deciding factors that allows applications to excel. Tracking how exactly the customer floats through your application and uses it is of course very important. With proper consent from the customer, you can even track the real-time flow of the customer on your application. Now, THAT is what can make you do wonders with your application. With behavior tracking one can analyze and summarize what’s hot and what’s not on their application.
All in all, Consumer Data used with consent can help you reach the pinnacle of success without any problem whatsoever. What you need to worry about is of course, the consent of the customer which should always be the number one priority. For app and web development services, CMolds has got you covered.
Imran Abdul Rauf is a Digital Marketing Strategist, employed at CMOLDS, and specializes in content marketing, email marketing campaigns, lead generation, and other aspects of digital marketing. A content enthusiast by the day, and hardcore gamer by night, Imran is also a regular guest contributor at some of the top tech and digital marketing platforms.
