There is an app for everything nowadays, there are apps to get you coffee, apps for social media, an app for GPS, and there is even an app for your GPS to have the voice of Elvis. Restaurants, mobile promotions, and rewards, everything is floating on the app store and available for download.
This is the case with most of the consumers that use smartphones today, according to statista.com, we are talking about a world populated by 3.8billion smartphone owners.
Keeping in mind the number of apps available, the number of device owners worldwide, and the types of android/iOS app development services available.
We can easily say that the options are endless, and the app market has not even reached its boom yet.
If you are a business owner, no matter what business you have, if you don’t invest in a consumer app, the chances of falling behind your competition increase tenfold because this the way consumers prefer to engage today.
Today, the consumer’s attention is towards their mobile devices for the majority of the day.
One of the best ways to make your business relevant in this heavy mobile marketplace is by creating a mobile app that effectively engages the consumer.
If you are wondering how to invest in app development?
Here are some reasons as to why it is crucial for your business:
Essential for your brand
One of the best aspects of developing a mobile app is building and growing your business credibility and brand.
For startups, new customers who have never bought from you, never heard of you before, or read about you will get to know you through your app.
In the past, you learned about a product by visiting a service center or an outlet inside the mall. But now, everything is a keyword away.
If you have an app, people would be searching for you by relevant keywords, and your business name will show up. It does not matter from where you get your customers because having an app gives you worldwide accessibility.
This is also particularly true for regional businesses, and apps can significantly expand their business reach because people can download them anywhere.
People living in California are using the same app that is being used in the Philippines.
This increases the brand authority and gives your business a universal place in the mind of your consumer.
Build customer engagement while providing value
Mobile apps that provide the most value to customers are the most successful, and value is determined by the amount of time users spend on any app. Developing an app for your business is exactly going to allow for that.
This will be a platform for your customers to have space, send messages, engage creatively, and receive deals or promotions from you.
These aspects will help your customers feel like they are an essential part of your business because they are receiving exclusive incentives by merely being a user of your specialized app.
Value provision does not end when the user downloads your app, but it goes even further to provide enough value to keep your users engaged via the app.
This is how an app builds happy customers, and satisfied customers will provide you with repeat business.
Mobile apps help you compete globally. As mentioned above, by 2021, there will be roughly 3.8 billion device owners around the globe, and the most significant thing about having an app is that it gives you that global reach.
With phone calls and texting, there are specific location limitations. Someone in another country may not be able to get your text deals or special mobile loyalty programs that your business offers.
But if all of this is mobile, your consumers will take advantage no matter where they are.
So, businesses who want to be location independent do need to make a mobile presence their absolute priority.
Let’s suppose that Ebay was just a physical store where people could showcase stuff that they were willing to sell.
By having a physical presence, we can imagine the reduction in reach as the only people who could be potential buyers have to belong from that same location.
But if you had a full-blown app for that, you can imagine the potential visitors at the online store because your reach has significantly increased.
Adds a vital business channel
Going mobile creates an additional revenue channel for your business. Mobile is and will continue to be a significant driving force of e-commerce, and a mobile app can help any business tap into the e-commerce industry.
Also, through an app, you are provided with a direct marketing pathway. The app can convey any information, whether it’s deals, promotions, event invites, or updates. All of this becomes direct and immediate.
When we order something online through an app, you can get constant updates with the order and the phase your order is in. Imagine businesses in not so recent times has to book ad spaces in newspapers, magazines, and other outlets to get their message out.
Doing this required a bulky budget, and once the newspaper or magazine got old, there was no opportunity to change the ad. Companies had to book the same ad space again.
But this is not the case with apps, marketing can take a direct or an indirect form, and the best part about it is that this happens in real-time.
Through an app, businesses can save heavy marketing costs and not lose any of their customers in the process.
Adds to your customer service
Mobile apps are great as they offer a simple way for customers to connect with any business. Apps build an ecosystem that allows the user to ask questions, get updates, and submit feedback and reviews.
This fact is appreciated for the consumer as they feel their voice can be heard, no matter where they are, how far they are. So, the relationship between the consumer and the business improves instantly.
We all know how long it took to resolve issues like reshipment requests, product replacements, address changes, or order status updates. These things happen almost instantaneously with apps, significantly improving the to and fro communication between the audience and the business.
When wondering how to invest in app development, the options are endless. One can hire talented android or iOS app development services and work with them to have the best solution possible.
The cost of development depends on the complexity of the features and the overall app architecture.
To have an app as an asset for your business, it is of utmost importance that you as a business owner know how much you want from your app and then heads towards development.
We have seen brilliant app ideas fail just because they did not do their research correctly. Before heading towards development, it is better to know your audience, what they want from you, and how you can best live up to their expectations.
Related Content: How to Find a Mobile App Developer for Your Startup Idea
Abbas Ali is a Contextual Marketing Enthusiast currently employed at CMOLDS. With a high number of satisfied clients under his belt, Abbas Ali is a wizard when it comes to tailor-made content creation for all Digital Marketing domains.