Every year, app design agencies face new technologies and capabilities that drive new directions for UX design trends. On top of these new challenges, the design community is always boiling with new ideas to help products be more delightful, accessible, more efficient, and stand-out.
To keep up with all that is changing in design, here are nine key UX design strategies that will rule in 2021:
App design agency—UX design trends
The first of our UX design trends today is subtle animations. This trend has been growing in popularity, particularly when it comes to dry subject matter or viewing something technical.
This trend has also proved useful in getting the message across through attractive pictorial animations rather than relying on classical text.
Balance is essential with this trend, paying close attention to subtlety to not dominate or distract on the page.
App design agencies use this trend to make a simple, straightforward idea to add fun and vitality to an otherwise predictable navigation page.
Now UX designs are heading into the world of nuemorphisim, which is the evolution of skeuomorphism.
This trend champions the use of design elements that look as they appear in real life.
We come across nuemorphisim every day in a different form, for example, the interface of your computer’s calculator, which resembles a real calculator, or the floppy disk icon used for saving things into the computer.
This UX design trend combines the best of skeuomorphism and flat design to deliver clean interfaces with a new feel, using highlights and shadows to convey realism.
It seems that bigger is better in 2021. Whether used full-scale as a background or as a striking centerpiece, images will be used on a much larger scale the next year.
We have observed many app design agencies use this technique in a playfully creative way.
Using full-screen videos that blanket the whole interface and as the user scrolls, images stretch across the screen to highlight different actions and even promotions.
When designing the UX, this year, developers have taken large-scale imagery and minimal elemental design to draw user’s attention.
Breaking the rules
There is good news for app design agencies as 2021 is the time to throw the rule book out of the window.
Whether it is asymmetrical layouts, wild fonts, or loud and usual color combinations, this trend is all about how well designers understand their app.
This UX design trend takes an abrasive attitude, mixing/merging design trends like street art and the anti-design style brutalism to create something aesthetically chaotic and intriguing at the same time.
The combination of street art and brutalism gives life to this trend. Combining a subtle nod to street art with a brutal attack of color and text.
This trend is all about the customization that seeps into typography. Variable fonts are a thing, giving app design agencies a wide range of options within a single font.
Spacing, weight, and widths can all be manipulated to create the best look for your design.
A number of different variations can be used in the same artwork to achieve an underlying consistency of style.
Designers in 2021 will emulate vernacular lettering, as this allows the user to replicate some of the quirky characteristics found in the text on street signs and walls.
Using this technique results in an energetic and dynamic look and feel. When paired with subtle animations, they have the power to grab the viewers’ attention.
In 2021, design is ditching the precision and finesse of that slick digital style and harnessing more human elements. These include hand-drawn illustrations, icons, and fonts, along with textures and grain effects.
Today, app design agencies have fully embraced this UX design trend through the use of illustrated icons and embellishments.
It is said that when connecting to humans, a human touch is required. Therefore this trend seems to use the most humanistic features to create a feel of personalization.
This is another form of personalization based on the user’s interests, behavior, and needs.
User preferences are continually changing because various factors such as location, mood, emotion, and time can significantly influence the mind.
If it impacts the user’s mind, it should also influence your design.
For example, the McDonalds drive-thru menu can change based on the weather of the day, and the user can choose from an altered menu about the things people like to eat on a rainy day.
This personal touch in design can drive ample engagement as the design itself becomes a thing of life.
Related Content: 10 Design Tips to Build a Mobile App with Great User Experience
Design for the Disabled
The internet plays a significant part in our day-to-day lives.
With that being said, brands in this day and age need to be more inclusive and accessible for all. Even today, brands struggle with accurately providing accessibility for those with disabilities.
Online accessibility and inclusive design will be a significant factor for UX in 2021 to provide accessibility for all and make sure anyone can connect.
While 20 years ago, the internet was a place for geeks, it is now a primary source of information, entertainment, and communication.
Netflix has been sued several times by different associations of the blind and deaf. In the end, they had to provide equal access to its content for all users, including adding subtitles to all of its programs.
Companies that embrace people with impairments only benefit from it. Efforts to make a website or app fully accessible positively impact the reputation and create an image of social responsibility and care for all users.
But in 2021, it is not only about the reputation; it is also a business opportunity.
By designing for the disabled, it has been observed that users are willing to spend more of their money on companies that provide them with a well-thought-out user experience.
It is said that technology trends will come and go, but many people think “voice” is here to stay.
Brands are now at a place where they have to integrate voice into their overall design strategy to deliver an experience that feels connected and seamless.
According to Statista.com, by 2024, there will be 8.4billion active voice assistants in use, only in the US.
This integration of voice assistance inside your design strategy drives more engagement and presents more accessibility to the users around the world.
Abbas Ali is a Contextual Marketing Enthusiast currently employed at CMOLDS. With a high number of satisfied clients under his belt, Abbas Ali is a wizard when it comes to tailor-made content creation for all Digital Marketing domains.