Any professional mobile app design company is never short on coming up with new UI tips. Especially in an industry which is highly dynamic and flourishing with startups and entrepreneurs entering the digital realm.
Having a great development strategy is good. But your work is incomplete unless you a have a great app UI to go along with it.
UI Tips from an app design company
What better than it could be learn from app design and development experts on what it takes to design a tool with trending, relevant UIs?
Whether you’re seeking an app design company or you’re a designer yourself, this guide should help you in designing the best UIs in the competition.
Understand what’s working
One of the biggest misconceptions in the creative business is that developers feel the pressure of creating something totally new whenever they sit down to make a design.
It doesn’t matter if you’re designing and Android or iOS app, understanding and recruiting the common elements works best in all situations.
Related content: Android vs. iOS: Which One to Choose for Your Mobile App
Seemingly, there is no need to trying to reinvent your design sense every time to design an app.
At the same time, this doesn’t mean you should stop being creative. The point is to stay aware of what’s currently working in the industry and what users are already familiar with.
Most of the best apps we see have similar designs. In other words, stop focusing on creating a highly complex design that makes it difficult for users to comprehend.
Consider mobile apps from different industries including Spotify, Alto’s Odyssey, Mint, H&M, Slack, Asos, and many others. All these top apps boasts some unique displays—a simple, yet incredible UI designs.
Use a grid
While a grid is invisible, it still is a great aid for app design. The reason being, it helps you get an excellent sense to define the spacing.
The purpose of using a grid is to keep your app layout neat and organized. You’ll acquire a certain depiction of what your app will look like once all the components are added.
The skeleton of your app will make sure the text and images don’t overlap as you set the margins. Obviously, a design with overlapping text and broken visuals won’t give you any eyeballs in the play stores.
Stop making random color choices
As your mobile app is developed with a clear objective, so should be your color choices.
The color choices should reflect the nature of your business, target audience identification, and a general aesthetic sense. Avoiding using colors that are too sharp, contrasting, or difficult to look through.
Start with the common color associations, colors that are universally acceptable regardless of the industry or brand.
For instance, using green to portray a yes, read to show a limitation, no, etc. and so on.
Certainly, trying to tweak such general associations isn’t going to show your creative side, rather confuse the users. Consequently, your app is going to suffer with high bounce rate, let alone registering conversions.
Cut out the cluttering
Sit down with any expert from a top app design company, and he/she will enlist decluttering as one of the foremost priorities whenever they start making a new design.
Cluttering is arguably the biggest turn off for any user experience. In doing so, you’re putting too much content on display for the users to absorb.
Every button, text, visual, and complementary actions seems overwhelmed, hence affecting the overall user experience.
Cluttering is far worse on mobile than on desktop, simply because we’re quite short on area on mobile phones.
Get rid of any element or content chunk that isn’t relevant to make the screen more comprehendible.
It’s best to employ the technique of functional minimalism to tackle the cluttering issue.
- Keep content at the minimum, i.e., showing users only what they need to see in a particular screen.
- Keep the design simple and minimum, the users should feel at ease when browsing through different screens.
- Use progressive disclosure to uncover further options.
Take care about the loading speed
The complexity of the app design is proportional to the loading speed of the tool.
Apparently, the bounce rate rises significantly with the addition of every second in the loading time.
It is clearly evident that an increased loading time is suicidal for your tool causing users to switch off to a better alternate.
Therefore, avoid making the design too complex that it tempts users to go off while the app page is still loading.
Fast page loading calls for a better user engagement and experience. And the longer users stay on your app, the better the chances of quality engagement and using other –in-app features.
Make the actions recognizable
Whenever we make an action, for example, calling someone, we seek an acknowledgement. The same goes for app functionalities as well.
When a user clicks a button, he/she expects a reaction.
Even when the app’s homepage is loading, there should be a moving or loading symbol to indicate that the process is ongoing.
If a user clicks or swipes a button without no incoming acknowledgment, he will think that the tool is frozen.
In short, every action should be recognized by a visual push effect, or something eye catchy. And designers should be smart enough to create an illusion making users think the app is loading quicker than it actually is.
Facilitate simple, easy navigation
Making a simple navigation path for users is a great part in app designing.
Understandably, most tools have their own navigation paths, some might employ lists, drag and drop, or new pages. But the basic wisdom to follow is keeping it simple, and short.
You can either add different types of menus or options, or put an extendable feature to shorten the scrolling exercise.
Putting it simple, the scrolling, zooming and swiping should be as less as possible.
Accessibility is a must
Another top considerations that is more of a prerequisite when it comes to working with any app design company.
Take the size, shape and placement of your buttons on the screens. They should be appropriately placed leaving users no chance of error to hit at the wrong spot.
Furthermore, it is important to understand that not everyone holds the phone the same way—some are single handed while other use both hands.
The design should cater the convenience of both types of users.
Remember, the hand and finger placements are essential while designing the app.
Extending further, you can also include usability aspects for disabled person, for instance, changing the size of the fonts or visuals for users suffering from any kind of visual impairment.
Stay clear from fancy fonts
It’s not about using fancy colors and font types anymore, rather developers should focus on legibility more.
Moreover, your fonts must be consistent throughout the app. Yes, different heading and size can be employed, but treading carefully is the key to create a consistent experience for the users.
Differentiate between various screen sizes
Smartphones, even of the same brand, comes in different models and screen sizes and resolutions. Something that app designers need to be well-aware of.
With your target audience dispersed on different smartphones and tablets, your app design should be responsive to easily optimize itself on different devices, and even Smart TVs.
Being a professional, or having worked with an app design company, the above tips should help you hone your designing skills and an overall sense of how to create simple, yet incredible designs.
And getting equipped with the tips is not only creating a top-notch app design, but also translating it into a great user experience, and eventual conversions for your business.
Imran Abdul Rauf is a Digital Marketing Strategist, employed at CMOLDS, and specializes in content marketing, email marketing campaigns, lead generation, and other aspects of digital marketing. A content enthusiast by the day, and hardcore gamer by night, Imran is also a regular guest contributor at some of the top tech and digital marketing platforms.