Creating top AI apps for businesses in 2019
Today, there is a mobile app for everything, and the same belief applies in the corporate sector as well. Ever since the advancements in the digital realm, there are more and more business apps in the app stores with powerful features and versatile functionality. This is where we come across the AI apps!
Only recently, we have started to experience a rapid growth in the enterprise app development market and many small businesses and entrepreneurs are hunting powerful apps to improve their operations and customer engagement channels.
The emergence of AI, VR/AR, and IoT technology is the driving force behind the shift from traditional, web-based apps to mobile applications. Top app development companies have already started to incorporate these technologies in their plethora of development services.
Out of the all the top contenders in the development landscape, artificial intelligence looks to rule the future through smart, powerful applications by replicating the intelligence of a human brain.
However, the exact potential and scope of AI is still out of reach for many developers due to the level of complexity involved. Today, AI has extended beyond the simple chatbots and virtual assistants. Now smart assistants like Apple’s Siri, Amazon’s Alexa, etc., aim to provide an interactive experience to the app users while easing their routine work.
Here we will discuss the relevant skills required to incorporate unique features in AI apps catering business motives.
Every business app serves the purpose of providing quality solutions for the business and/or customers. And when we talk about AI, the concept stands on logical thinking, a.k.a. automated reasoning, for solving problems. For automated reasoning, app developers are needed to possess problem-solving capabilities in order to integrate the AI features appropriately.
Apparently, experienced mobile app developers have the ability to develop top-notch artificial intelligence apps for various industries including gaming, retail, sports, manufacturing, and more.
Creating powerful algorithms
Another major purpose of the AI technology is to enable and evaluate all the available data to define interrelationships. The idea is to help artificial intelligence apps make precise forecasting. Currently, the prime focus of AI technology stays on automated reasoning to optimize and accomplish the intended results.
This is why app developers are required to create powerful algorithms aligning with the client’s business model.
The algorithm will be responsible for gathering and processing the data and provide valuable insights for the users. For such projects, app development companies hire experienced AI experts to cater the complex requirements and provide high-end applications for businesses.
Content and service-based skills
What does the customer asks for and how to provide them? Apparently, one of the most difficult questions to answer in the business world today. And when it comes to a corporate app, adding relevant content alongside quality features is essential to satisfy the end users. Adding quality, updated content is not a one-time effort, but requires a continuous flow to stay ahead of the rising consumer demands.
On the other hand, an app failing to cater the content needs of the users is bound to fail sooner or later.
Developers need to understand that real-time solutions in AI apps is non-negotiable. This user-centric approach is undertaken to drive more engagement.
Seeing AI apps easily tells us how sophisticated and feature-rich they are. Therefore, it is vital to uphold the appeal and relevancy of the content to comprehend well with the AI features.
The user-focused services in the app will also act as a revenue stream. Such services require content that is capable of both cross-selling and upselling. Retail and entertainment industry is one of the easiest examples to avail the benefits of AI apps. For example, Netflix is already using the services to promote their products.
Tendency to understand the user’s behavior
Just like any typical business app, artificial intelligence apps also emphasize on creating and providing a rich and pleasant user experience.
Artificial intelligence, running with big data, machine learning (ML), and NLP (Natural Language Processing) technologies has invaded the mobile technology to provide genuinely personalized, user-centric experience to the smartphone users.
Another important aspect for developers to understand is that AI mostly relies on the users’ behavior patterns. Even if it is as basic as helping the users access the app, or something challenging like keeping them interested in exploring further, you need to have a keen understanding of the users’ behavior.
The entire point of observing the behavioral patterns is to incorporate features and solutions most relevant for the users. Speaking of which, some key facets are required to appropriately integrate AI in a customized business app.
Some important areas of focus include data management, feature integration, data security, usage minutiae, performance issues, user behavior, adoption in system, API-based infrastructure, and different elements of data science and analytics.
Hence, the incorporation of artificial intelligence at its best!
The above tasks require the best expertise and vigilance on board from app developers. It is difficult to create top-notch mobile applications without catering such individual areas. However, powerful agile development practices help development teams to handle such AI-based aspects with authority.
A feature-rich, artificial intelligence app can be a real game changer for any business in the digital world. However, only experienced app developers are aware with the level of expertise required to understand and acknowledge such projects with a guaranteed result.
Imran Abdul Rauf is a Digital Marketing Strategist, employed at CMOLDS, and specializes in content marketing, email marketing campaigns, lead generation, and other aspects of digital marketing. A content enthusiast by the day, and hardcore gamer by night, Imran is also a regular guest contributor at some of the top tech and digital marketing platforms.